Chetú offered its customized software solutions at ICE North America
2 minutos de lectura
(Boston, SoloAzar Exclusive).- Santiago Marín, Chetu National Account Manager, talked with SoloAzar at the booth of the company in ICE North America,where it showcased its customized software solutions for the games of chance sector.

Santiago Marín talked about the solution its firm presented at ICE Boston: “Chetu provides the workforce to make this innovations come true; we do not have a product, we always define a solution, and we have been working on it for a long time, although of course we are now more open to the new market trends, specially here, in the US.”
With regard to the public feedback, he commented: “The feedback from visitors has been interesting. We know it was going to be much smaller than other shows but there is more traffic than we expected, no doubt, and we’ve also realized that there are more providers than operators, because the US sportsbook market is growing right now.”
“I see that this first edition is very well organized, as Clarion always does, but obviously it needs more experience to continue growing as a show and become as important as the shows they organize in Europe,” added Marín.
When consulted about the expectations and goals of the company, he affirmed: “Reaching those US operators interested in developing complete solutions, maybe for sportsbooks or of another kind, related to games of chance.”
When talking about the profile of the US player, he pointed:“ I think it is very difficult to generalize, because the United States is an enormous and very varied country, and it is not the same the player in states that have just legalized gaming with the sportsbooks, than players living in places such as Nevada and Atlantic City, where there is a gaming tradition, and a certain social acceptance.”
“Evidently, the US market has a huge business potential. The only concern for me is that the different regulations on the different states vary a lot, and we don’t know very well how the legal aspect may have an impact on performance,” remarked.
The next show for Chetu is Peru Gaming Show. “It will be our first time at the show and we are very excited. We haven’t been in a Latin American event for several months, and it is special for us to go to Latin America because it is an almost unexplored market. We are looking forward to going to Lima,” he said.
“We are here at ICE North America to develop a software solution; it must not be strictly related to games of chance; we also do casino management. We offer 100% customized solutions, like the Taylor that makes a customized suit for you,” Marín concluded.
Categoría:Events
Tags: Chetu, ICE, ICE North America, Clarion Gaming,
País: United States
Event
GAT Expo CDMX 2025
28 de August 2025
Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025
(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.
Tuesday 16 Sep 2025 / 12:00
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.